Evelynn Starr

As a 42-year-old, there is not much that rocks my world anymore. I have seen quite a lot of it and become rather cynical about many things. But this week, my world was definitely rocked.

How often do you get the opportunity to meet a childhood hero? Okay, as a journalist I had more of an opportunity than most to experience powerful politicians, sports figures and movie stars, for example, in action, live, with my own eyes, in front of the lens of my camera.

But yesterday, I encountered someone whom I have looked up to and admired from afar for almost 27 years. That’s two thirds of my life.

Do you remember where you were on July 13th, 1985?

On July 13th, 1985, I was a teenager, and I woke up to a glorious summer Saturday in Vineland, New Jersey – about 30 miles south of Philadelphia – on which I would play in my first (and, it would turn out, my last) tennis tournament. I was swiftly smoked off the court, 6-0, 6-0. My mother had scheduled a yard sale; we were about move house yet again and she was on a mission to clear out useless clutter from our garage, our closets and our lives.

But something else happened that day… not too far away, in fact, just down the road in Philadelphia. Something that had global reach and global consequences.

Do you remember Bob Geldof? (Now “Sir Bob” to us mortals.) The guy who rallied his musician friends and family to fight poverty, drought and famine in Africa. His “Do they know it’s Christmas” LP was the very first piece of vinyl I purchased with my own money. Same guy who organized simultaneous blockbuster charity concerts in Philly and London on July 13^th, 1985: Live Aid.

Remember?

I met Sir Bob Geldof yesterday, live and up close.

Almost 30 years on, he is now over 60, looking a little the worse for wear, but still rallying the masses with personal, passionate, inspirational messages, delivered extemporaneously, and unconventionally. A scandal here and a bit of outrage there always accompanied him on his journey.

But that never stopped him from his goal of changing the world, a single opinion at a time. With much noise, and little subtlety.

Last night he spoke to an international group of 200 high-level corporate executives from the chocolate industry, government officials and NGO representatives at a five-star Swiss mountain resort. At the industry’s invitation, he spoke about its responsibility to the regions of Africa, Asia and South America from which it sources its cocoa, and where its farmers eek out a precarious existence at the mercy of the weather and the global terminal markets. He spoke about deprivation and dependence, the need for ecological as well as social sustainability for communities ravaged by natural and man-made disasters, AIDS and hopelessness. He spoke about taboo topics like human trafficking, child labor, deforestation, abject poverty and exploitation.

He held up a mirror to the industry, and told all of those important folks in the room exactly what he thought of it. While he acknowledged that all of us are, generally, good people (probably), there are a lot of things our companies continue to do that are absolutely disgraceful. And that in the future, something must change.

We always blame it on “the system” when really, “the system” is every individual.

And the future, well, the future is now.

Geldof was in fine form, using the F-word a good dozen times in 45 minutes. I sat in the cheap seats and enjoyed every minute.

After his speech and a photo op, the event’s organizers invited him to join them for dinner. He declined, adding: “I just want to go get drunk now.”

Just a regular Irishman.

Rock on, Sir Bob. You are my hero.